While gathering the necessary components of a quality search engine optimization (SEO) campaign may seem easy, the truth is that their implementation in a way that allows them to work together can be quite difficult. Anyone that is serious about achieving long-term results, rather than a quick jump in search engine rank, needs to pay attention to four key areas.
You would be amazed at how many website owners embark on an SEO campaign with poor website content. There’s nothing more detrimental to your campaign, or your business, then having content that is full of grammatical errors and inaccuracies. While keyword-stuffed content may boost your website to the top of the search engine results pages (SERPs), don’t plan on maintaining your place in the long run.
Landing Page Keywords
If you are looking to climb the ladder within the SERPs, you need to be sure that your targeted keywords can actually be found on your landing page. Although that may seem like an obvious statement, it happens time and again. Often, the issue is not discovered until three months into the failed campaign. Check this issue early to ensure ongoing success.
Sophisticated Link Strategies
Links and keywords are good, but instead of inserting a link for informational value, try and create conversations between sites. Don’t be afraid to reference other articles, link to them, and talk about them. This type of strategy can go a long way toward garnering tweets and +1′s that could boost the visibility and buzz surrounding both blogs.
Because of the social media buzz, many website owners have jumped on the bandwagon without a clear understanding of social media’s the real power. Social media can be very effective in your campaign, but you should avoid irrelevant tweets. Social media will not help a poor content, but when you offer up a great piece of content that is tweet-worthy, you will definitely see results.
LinkedIn is an excellent resource for business website owners looking to promote their business. In order to get the most out of your LinkedIn profile, you need to attract significant search engine traffic. Here are some ways to do exactly that.
Use Vanity URLS
When you first create your LinkedIn profile, the website automatically generates a numeric profile name, which is useless when it comes to search engine optimization (SEO). Instead, the website offers the option of creating a “vanity URL,” which is basically a replacement name of your choosing, for that numeric string. Be sure to choose your company or product name which will be more search engine friendly and more user-friendly as well.
After you have written a great profile introduction and promoted yourself effectively, you now need to ensure that the search engines crawl your profile and make it available in relevant search results. To do so, you need to include your targeted keywords in your profile. Be sure to do so in a natural way so that the major search engines can better determine who you are and what you are about, but without turning off readers.
Use DoFollow URLs
LinkedIn is one of the few social networking websites that allows users to include “DoFollow” links in their profile. A DoFollow link counts in search engine algorithms and can point users to whatever sites you choose. LinkedIn actually allows users to insert up to three DoFollow links that can point to your website, blog or Facebook page.
Use Great Content
The major search engines put a lot of value in content that’s shared through LinkedIn, so adding new content regularly is a must. Just be sure that the news and information you share is related to your job or your industry.
Be sure to track the traffic and the keywords used to find your LinkedIn profile. LinkedIn offers a Profile Stats Pro package to paid users. If you’re serious about your LinkedIn profile, it is certainly worth the investment.
By following these simple steps, you can make a dramatic difference in how your LinkedIn profile ranks within the major search engines.
These days, Google uses countless numbers of factors to determine exactly where your website sits in its popular search engine. PowerPoint presentations, PDFs, photographs, news stories, blogs, videos, and other online content are now shown in Google’s search results, making it the most universal search engine out there. That’s why, if your business uses video content online, you need to make sure that the video content is optimized for the search engines.
Create a YouTube Page
The biggest boost you can give your video content is putting it on YouTube. YouTube videos rank particularly well in Google because Google owns the video sharing website. Although there are many video sharing sites, YouTube is by far the most popular. To make your company’s YouTube page stand out, go to your account settings and customize the page to match your company branding.
Optimize Your Video
Putting your videos on YouTube is just the first step. The real goal is to optimize your video content for the major search engines as well as for internal searches conducted within YouTube.
The following tips can help your video get seen across the board: