Author Archives: admin
Five Ways Google Analytics Can Help Your Small Business
You probably know that Google Analytics is the world’s most popular online analytics package. Businesses around the world utilize this tool, from small-time bloggers to major corporations. Consider the following five benefits of Google Analytics: 1. Google Analytics can track … Continue reading
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How a Company Can Ruin Its Business Blog
For businesses, blogging is one of the most valuable online marketing tactics available and, in light of Google’s recent “freshness update”, having a business blog as part of a successful SEO campaign is more important than ever. However, running a … Continue reading
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How to Create Great Ad Copy
While there is a clear difference between traditional and online marketing, mostly when it comes to technology, website coding, and how we measure success, you cannot neglect the importance of ad copy. The purpose of great ad copy, when we … Continue reading
Posted in DESIGN PRACTICES, INTERNET MARKETING Leave a comment
Finding a Balance between Branding, PR & SEO
The biggest challenge for new websites is convincing the major search engines that it provides the high quality content that users are searching for. While technical on-site search engine optimization (SEO) techniques play an important role, branding is also a … Continue reading
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